AIM Presents: Keeping Control of Your Career
“I've grown up. I feel like that's the main thing.” The Nina Nesbitt of 2017 is not like the Nina Nesbitt of 2013, the one who arrived as if from nowhere in 2012 and scored a UK top 15 album with Peroxide in early 2014. The heartfelt, easily relatable lyrics remain, as evidenced on the multi-layered, story-telling pop of new single, The Moments I'm Missing, which was written and produced solely by Nesbitt. That character-filled voice remains, as does the razor-sharp eye for acute lyrical observations and nagging, ear-worm melodies. What's new is a desire to inject her music with more obvious pop influences, an area she dived headlong into last year on the excellent, one-off single Chewing Gum. While the first album zipped past in a flash, things falling into place at an alarming speed almost outside of her control, this new Nina Nesbitt, now 22, is in charge of everything. All of it. An independent artist in all variations of that phrase, this is the sound of a singer-songwriter comfortable in their own skin. “I'm so proud of this album,” she beams. “If it does well then great, obviously, but I feel like I've made the record I've always wanted to make.”
In a music industry that often doesn't give you second chances, or time to settle into the artist you want to be, Nina Nesbitt's found a way to not only make it work, but make it work for her. Rather than rush into making an album for the sake of it, she waited for the inspiration to strike and let it slowly take shape organically. “With an album I feel like it's parallel to my life in a way – I was just trying to find out what I liked and what I was good at,” she says succinctly. What she's good at is being a pop star, but one that's fully in control, i.e. the very best kind.
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