Caroline Simionescu-Marin – XL Recordings

AIM Presents: Meet The Independent A&R Superstars!

A&R Manager, XL Recordings

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Being appointed as editor of UK rap and grime’s biggest music website age 18, Caroline SM has spent years fine tuning her ears and eyes within underground British music and how to weave it into popular culture in the new digital age. 

Alongside her work at GRM, she is now additionally an A&R Manager at XL Recordings. Caroline is responsible for the latest label imprint and all encompassing brand New Gen, of which she recently released an original 17 artist album including the likes of AJ Tracey, Ray BLK, Stefflon Don and 67. She is also responsible for the signing of NW London rapper Nines.

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