AWAL Presents: How to Make It In the New Music Business
Founder, Ari’s Take
Most musicians now know Ari Herstand (pronounced Ar*ee Her*stand) as the guy who has helped them fly with their instruments, book national tours, get songs placed on TV and make more money with their music career - without the help of a label. Herstand’s music business advice blog, Ari’s Take has become the go-to resource for DIY musicians worldwide. He released the best-selling book on the new music industry entitled, How To Make it In The New Music Business (Norton/Liveright Publishing) on December 20th, 2016. It remains at the top of the Amazon charts and has been widely adopted by music business schools worldwide. Ari Herstand is a DIY musician who has played over 600 shows around the country, has opened for or toured with Ben Folds, Cake, Matt Nathanson, The Milk Carton Kids and Ron Pope, has performed on Ellen, and has had his music featured in countless TV shows, commercials and films. Herstand is a staff writer for Digital Music News and has also written for many of the top musician trade magazines and websites including Music Connection Magazine, American Songwriter, Playback Magazine, CD Baby, Tunecore, Reverbnation, Roland, Discmakers, ASCAP, Hypebot and others. He has been a featured speaker at SF MusicTech, SXSW, ASCAP Music Expo, CD Baby's DIY Musician Conference and Berklee College of Music. As an actor, he has co-starred in TV shows including Transparent, Aquarius, Mad Men, 2 Broke Girls, The Fosters, Sam & Cat and Touch.
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