Alice Hogg - Live Nation

"AIM presents: What's it like for women in music? "

UK & EU Tour & Show Booker & Buyer, Live Nation

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Alice has always loved the buzz of live music, so much so, in 2007 she left Sussex to surround herself in Manchester’s thriving live music scene. Term time was spent studying Event Management and working in local music venues, her summers spent touring as artist liaison at various UK festivals. Graduating with First Class Honours in 2011, she was already managing the production advance of thousands of international artists, and running the backstage at over a dozen UK festivals including Bestival, Creamfields, Field Day and Lovebox.

By 2012 Alice was working for the world’s largest promoter Live Nation in their London offices. Assisting the President of Touring International (Phil Bowdery) and the Senior Vice President of Music UK (Barry Clayman, OBE) on huge European Arena tours including Madonna, Lady Gaga, Cirque Du Soleil, One Direction, Westlife and Fleetwood Mac.

In 2013 she moved to UTA (Formerly The Agency Group) as assistant to award winning agent Natasha Bent, supporting an incredible roster including Foals, Chvrches, Foster The People, The Knife, First Aid Kit, Jungle and Cage The Elephant to name a few. Alice was then promoted to Agent herself and started developing the live careers of acts such as Tom Misch, Jarami and the 2017 mercury nominated Glass Animals.
Recently headhunted for a new role back at Live Nation, in their European touring department. Alice is now a European Tour Booker and Buyer, and works with emerging talent such as Dua Lipa and Rag N Bone Man, as well as global stars such as Jay Z, Drake, Bruno Mars and The Weeknd.

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