Published: 25.08.2017

- New partners and sponsors include PRS for Music, Musicians’ Union, AIM, PPL and more

- Announcement adds to a multitude of existing partners such as AWAL, ERA and SoundCloud

- Partners and sponsors to offer unique insight, support and advice to aspiring musicians

- Amplify launched as part of 10th anniversary celebrations of BBC Music Introducing

BBC Music Introducing hosts Amplify has today unveiled a range of new partners and sponsors as the music industry continues to throw its support behind the new, must-attend event for music obsessives.

Between October 6 and 8 at London Excel, Amplify will bring the music industry together under one roof to offer aspiring musicians the chance to hear and learn from the experts via a unique programme of workshops, talks and one-on-ones.

Amongst the additional sponsors and partners confirmed today by event organisers SME London are PRS for Music, Musicians’ Union, AIM, PPL, PRS Foundation, National Skills Academy, Music Glue and Basca. Industry support will also come from Music Week, Urban Development, Marshall, Ditto, The Institute of Contemporary Music Performance, The Academy of Contemporary Music and Creative & Cultural Skills.

ERA - the team behind Record Store Day - will host the Vinyl Marketplace, whilst Sentric Music are to sponsor Amplify’s Introducing Bandstands. Yamaha, Shure, Focusrite and IK Multimedia have also already been confirmed as supporting the event.

Today’s announcement adds to the growing list of Amplify partnerships which already includes AWAL and SoundCloud.

Together, the plethora of new and existing partners and sponsors will offer everything from hosting and participating in sessions, through to showcasing membership opportunities and giving guidance on the latest equipment.

With more than 100 sessions and 250 speakers, contributed by the likes of Deezer, Urban Development and LiveNation, there will also be opportunities to hear from some of the past alumni that have thrived via BBC Music Introducing over the last decade.

Already announced as part of that stellar line-up of artists, DJs and music industry experts participating in sessions are The Libertines, Bugzy Malone, Blossoms and The Courteeners, as well as Annie Mac, Huw Stephens, Steve Lamacq, Jo Whiley and MistaJam.

Amplify will also debut the all-new BBC Music Introducing Feedback Centre, offering musicians an opportunity to get one-on-one advice, and have their tracks listened to by industry experts.

Further names from across the industry will be announced between now and the event in October.

Tickets are on sale now at

The line-up of sessions on offer at Amplify can be seen at:

List of confirmed partners to date:

  • AIM
  • Basca
  • Creative & Cultural Skills
  • Ditto
  • DIY magazine
  • AWAL
  • ICMP
  • Marshall
  • Music Glue
  • Music Week
  • Musicians’ Union
  • National Skills Academy
  • PPL
  • PRS for Music
  • PRS Foundation
  • Record Store Day (ERA)
  • SoundCloud
  • Sentric Music
  • Urban development
  • Yamaha 

Tim Etchells, Managing Director of SME London said: “We’ve created BBC Music Introducing hosts Amplify to bring together the music industry and allow aspiring musicians to learn from the people who have been there and done it. As an event it’s truly unique and we, along with BBC Music Introducing, are hugely excited that so many respected brands and organisations are signing up to support musicians. Together with a first-class line-up of speakers, sessions and partners Amplify is set to be an unmissable three days for anyone who loves making music.”

Lynne McDowell, Head of Communications at PPL commented: “All of us at PPL are delighted to be a partner of the inaugural Amplify event, aimed at musicians and those involved in the music creation process.  At PPL we work tirelessly to make sure that our members – both performers and record labels – get paid fairly for their music and it’s exciting to be associated with an event that’s hosted by the BBC Introducing new music platform and features contributions from such luminaries as Steve Lamacq, Jo Whiley and Huw Stephens.”

Andy Ellis, Senior Manager, Education & Outreach at PRS for Music said: “It’s clear that everybody involved in this event, from artists like Becky Hill and Frank Carter to DJs like MistaJam and Annie Mac, cares about helping new music creators take their next steps. PRS for Music is proud to be an organisation that supports songwriters, composers, producers and music publishers, not just by ensuring they get rightfully paid for their work, but also by offering advice and support – and it will be a pleasure to do so while celebrating both 10 years of BBC Introducing and the first year of Amplify.”

Lara Baker, Marketing & Events Director, Association of Independent Music (AIM) said: “AIM is delighted to be taking part in BBC Introducing’s first Amplify event. We have long shared a commitment to supporting up and coming British talent, and we look forward to demystifying the music industry for young musicians through our sessions on women in music, A&R and keeping control of your career.”

Kat Morris, Global Marketing, Director at Music Glue said: "Music Glue was created by artists, for artists. We want nothing more than for artists to succeed, so we’ve spent 10 years developing a set of clever and easy-to-use tools, empowering you to do just that. Come along to one of our How to make money sessions at the inaugural BBC Music Introducing Amplify event to find out more.”

Alex Coombes, Marketing Director, Marshall Amplification plc said: Marshall Amplification are proud to be supporting BBC Introducing hosts Amplify. Since 1962 our amps have been built for grassroots guitarists, creating a sound with which they can change the world. That commitment remains today and we hope the next generation of artists are inspired to find their sound”.

Dan Moore, Head of Membership & Marketing, BASCA said: “As the independent professional association representing music creators, one of BASCA main aims it to foster a sense of community amongst British songwriters, lyricists and composers and to encourage the next generation of professional music writers. For this reason we are delighted to bring some extremely talented and successful songwriters and publishers to Amplify to share their knowledge and experiences”.

Joe Frankland, Senior Grants & Programmes Manager at PRS Foundation said, "We're delighted to be partnering with BBC Music Introducing for the first Amplify event. It's a fantastic opportunity for music creators to find out how they can take their career to the next level. We're looking forward to showcasing our funding opportunities and the impact they can have, as well as meeting many new talented music creators across the event".

Rupert Vereker, Publisher, DIY said: “DIY has built its reputation on supporting emerging artists; from playing the back room of a local venue to headlining festival stages. Amplify promises the opportunity for young musicians to meet a lot of the professionals we've worked with over the years who are dedicated to that same objective. Along with the endorsement of the BBC Introducing team, the panelists at this year's event possess a wealth of experience in real life, so let’s hope this becomes a regular event.”

Pamela McCormick, founder and director of Urban Development said "We are delighted to partner with BBC Introducing Amplify at its inaugural event. Urban Development is committed to championing, developing and educating homegrown young, diverse, underprivileged musical talent. Young creators are the future of the music industry and we at Urban Development are proud to align with the important platform that BBC Introducing has established to really reach and grow that talent.”

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